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  • Writer's pictureDerry Ainsworth

Move it for Mental Health - 2023 Video / photo campaign for Mind HK.

Updated: Jul 25, 2023

Video and photo content for the 2023 'Move it for Mental Health' campaign by Mind HK, funded by Lululemon HK.

The content celebrates the beautiful scenery of Hong Kong, with cinematic aerial video over some of Hong Kong's most scenic natural landscapes. We worked with Lululemon ambassadors Camille Cheng, Olmen Chu, Benjamin Root, Jess Shih and David Drabek. The message behind the video is to encourage you to take a break from the busy city life and get out in nature for better mental and physical health. Campaign Website:

One of the most important parts of the shoot was picking the right locations. We wanted to capture a mixture of places, near and far from the city centre, that show off some amazing scenery. We picked sunset at Braemar hill, Sharp Island in Sai Kung and High Island Reservoir.

Campaign details: This coming March, Mind HK is organising its 6th annual large-scale “Move It for Mental Health 2023” challenge encouraging everyone to develop an active lifestyle by completing a total of 30 km in nature within the month of March.

Being close to nature can help reduce feelings of stress and anxiety, boost our mood, and clear our minds. We encourage people of all ages to take a step in nature this year to feel the positive changes it brings to our bodies and mind. Here is the opportunity for you to up for a new year challenge!

Move It for Mental Health 2023 is open for registration from 6 February 2023. Let’s get moving and complete a total of 30 km in nature for your wellbeing this March! Register here

Event period: 1 March – 31 March, 2023

Registration period: From 6 February, 2023 to 12 March, 2023

Record submission deadline: 6 April 2023

Application fee: Free


Donate to and raise fund for us via Simply Giving, and purchase our MoveIt 2023 designated crossbody bag! All proceeds will go towards Mind HK’s iACT programme, providing mental health support to those facing mild-moderate mental health problems in Hong Kong.

Download our Fundraising Guide here for more fundraising ideas!

How to take part:

Step 1: Sign up for “Move It for Mental Health 2023” via Run2gather website. Participants may use Run2gather or any designated apps to track your activity record (photo or screenshot). Click here to view the list of designated apps.

Step 2: Help us raise funds to improve access to free mental health support locally via Simply Giving (optional)

Step 3: Complete the challenge independently or as a team (30km each required) and upload activity records to have a chance to receive an award! Campaign Deliverables: 1 x Main campaign video 4 x Short vertical edits for social media 20 x Fully edited photographs for campaign usage.



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