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  • Derry Ainsworth

Bluebell Group travel photography reportage 2019



Travelling across Asia, documenting the visual identity of key cities.

Project Brief from Bluebell Group: A once in a lifetime adventure to 5 Asian destinations, capturing its unique people, nature, landscapes and feeling.


Objective: Capture the true contemporary Asian consumer, where they live, what they do, what they wear. The problem: As a brand, how can we show our deep understanding and connection to Asia? Most importantly, how do we show that we are engaged with the Asian consumer and their lifestyle, trends, and feelings? Our solution: Create a bespoke photographic archive with all original images that can showcase the true contemporary Asian consumer Focussing on 4 types of photography. Sartorial, local culture, urban landscapes and nature. The destinations: Hong Kong, Mainland China, Malaysia, Singapore, Thailand. Check out the highlight photographs from the trip below:


China:



Malaysia:

Thailand:


Singapore:


Hong Kong:

You can also see some video coverage from these trips in these behind the scenes videos:



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